South Africa has historically faced alarming road safety challenges during the Easter holiday period. According to past statistics, road accidents and fatalities tend to spike significantly during this time, highlighting the need for heightened awareness and proactive safety measures. According to Transport Minister Sindisiwe Chikunga, 225 people died on the roads over the four-day Easter 2023 long weekend in 185 fatal crashes. This is an almost 40% increase on the number of deaths in 2022. According to the Road Traffic Management Corporation (RTMC), the number of fatal crashes increased by 33% between Easter 2022 and 2023, with North West and Northern Cape recording decreases of 57% and 25% respectively in fatal crashes. The highest percentage increase was in the Free State at 125%, followed by Kwa-Zulu Natal at 67%.

As a prompt to the road transport industry, JC Auditors (JCA) are encouraging the road transport sector to consider initiating Easter road safety campaigns in the context of their business operations. The industry is being encouraged to consider simple, innovative ways to keep safe driving at the forefront during this high-risk period. With the holiday season approaching, it is crucial to avoid becoming immune to the messages of road safety campaigns and instead focus on engaging and impactful methods to remind drivers of the importance of safe driving. 

“These campaigns need not be formal and big events – although the bigger corporates may opt for this – but a simple safety talk, a few impactful posters, a voice-note to the drivers, a quick reminder by the fleet controller. This can make a difference to at least one life,” says Yashen Naidoo, JC Auditors’ RTMS Lead Auditor.

More than 80% of road accidents are due to driver behavioural issues. Therefore, changing the mindset, attitude, and focus of drivers is crucial in reducing road accidents and fatalities. “From the RTMS audits conducted, we have found that distracted driving, travelling at unsafe speeds, and not maintaining a safe following distance are key contributors to road accidents,” comments Naidoo. “Drivers need to adjust their driving behaviour to suit prevalent road conditions, including high traffic density, road construction sites, wet roads, poor visibility, and damaged roads.”

Certain routes, such as the section of the N3 between Pietermaritzburg and Hammarsdale, pose an extremely high risk to drivers due to narrow lanes with temporary barriers. A minor lane deviation, a moment of distraction, or travelling at an unsafe speed can have catastrophic results. Commercial fleet operators need to raise awareness among their drivers about such high-risk routes and the need for extra caution.

The N3 Toll Route has seen a significant increase in the number of trucks over the past decade, mainly due to the transfer of freight from rail to road. On average, 7 000 trucks move thousands of tons of goods on the N3 every day. Given the high risks, commercial fleet operators need to seriously consider innovative means of raising awareness in our collective efforts to reduce road crashes and fatalities.

As part of the collective effort to stimulate practical road safety initiatives, JC Auditors (JCA) has made a free “Easter Safety Basket” poster available to prompt commercial fleets to start taking steps to promote safe driving. The poster which can be shared with drivers may be downloaded from www.jcauditors.com/toolkits. “By working together and taking little steps, we must believe that, despite our poor road safety record, we can make a difference!” concludes Naidoo.

About JC Auditor

JC Auditors’ accredited certifications are recognised globally. We work with clients and develop specific solutions. Our goal is to provide professional, efficient, and simplified certification solutions, enabling clients to achieve their business goals. As a 100% South African-owned, BBBEE Level 1 company, we offer internationally accredited IAF certifications, including RTMS, ISO 9001, ISO 14001, ISO 45001, ISO 22000, ISO 39001, ISO 27001, and ISO 13485.

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Contact: Catherine Larkin APR CMILT – CVLC Communication
Telephone: 087 133 0525 | 083 300 0331 | ca*******@cv**.za  cvlc.co.za

180 thought on “JC Auditors prompts Easter Road Safety Campaign ”
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