Hyundai’s all-new STARIA multi-purpose vehicle has arrived in South Africa, featuring a futuristic design, and delivering a ride quality and premium experience that denotes the massive strides made by its Korean manufacturer since its humble beginnings five decades ago.
The STARIA’s debut furthers Hyundai Motor’s transformation as a Smart Mobility Solution Provider and embodies the company’s “inside-out” design methodology that emphasizes interior spaciousness and usability.
The STARIA is Hyundai’s response to shifting consumer needs by offering them purposeful, innovative features and redefining in-car travel experiences in line with the company’s vision of “Progress for Humanity”.
The complete STARIA range will be available in 2- to 11-seat configurations and is initially launched in South Africa with three variants – the Luxury, Elite and Executive, with various seating configurations, features and trim levels. A STARIA Panel Van and a versatile five-seater version, similar to the previous H1 Multicab, will be added to the local range next year.
The STARIA Luxury and Elite versions are elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel.
“We are thrilled to introduce the STARIA, which is a big step forward and represents Hyundai’s vision of future mobility – it gives real meaning to ‘next level’. Experiencing the superior ride quality, outstanding fit and finish and the comfort levels in the STARIA proves how much Hyundai has developed as a global vehicle manufacturer and one of the top-rated automotive brands,” says Stanley Anderson, sales and operations director of Hyundai Automotive South Africa.
Premium and futuristic exterior styling
Evoking the streamlined form of a spaceship, STARIA’s sleek exterior is defined by a single stroke running from front to rear — inspired by the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space.
The STARIA’s front is embellished with horizontal daytime running lights (DRLs) and a positioning lamp, together running across the width of the vehicle, complemented by a bold, wide radiator grille with a unique pattern. Its clean silhouette is further accented by a pair of low-set headlamps. Hyundai uses the same body colour for all front parts to maximize the vehicle’s modern and pure style.
The STARIA Luxury model features an exclusive tinted brass chrome treatment, applied to the Hyundai emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors and door handles to emphasize the vehicle’s premium and modern look.
Lowered beltlines and panoramic side windows improve overall visibility and create a feeling of openness in the STARIA. This sense of spaciousness – inspired by traditional Korean “hanok” architecture – allows passengers to feel as if the outside scenes are an extension of the vehicle interior.
The design theme carries over to the rear, featuring a wide window framed by elongated vertical tail lamps, with the STARIA Luxury models receiving Hyundai’s unique Parametric Pixel lamp design and garnish on top. The rear bumper is lowered so passengers can easily load and unload cargo.
The STARIA is available in five exterior colours: Abyss Black Pearl, Creamy White, Graphite Grey Metallic, Moonlight Blue Pearl and Shimmering Silver Metallic.
Transforming mobility by providing quality time in transit
The STARIA interior applies a simple and modest layout to highlight the driver’s convenience and passengers’ comfort, while staying faithful to its original value as an MPV. The cruise ship-inspired interior delivers an open and unique atmosphere through its innovative design architecture. The vehicle’s lower beltlines and panoramic windows create a spacious, stimulating environment for all passengers.
The driver and passenger seats in the first row are designed to offer a feeling of space and comfort. The STARIA’s simple interior layout focuses only on the essentials to provide more room and flexibility to passengers. The glove compartment in the first-row passenger’s seat is moved forward to provide extra legroom space.
The driver’s seat has a futuristic high-tech look with an advanced 8-inch front display screen, touch-based centre fascia and a button-type electronic shift lever for the Luxury and Elite versions. The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver.
Storage space is available on top of the overhead console in the Elite and Executive versions, bottom of the cluster, and top and bottom of the centre fascia. Both driver and passengers also have access to a centre console equipped with cup holders, USB ports and additional storage space for the Luxury derivative. The Elite and Executive versions have a middle seat in front, of which the seat back can tilt flat forward to provide cup holders and storage space for odds and ends.
The STARIA Luxury offers a variety of additional interior features that will transform the passenger’s mobility experience. The 7-seat Premium model is equipped with Premium Relaxation Seats in the second row that recline electronically and have sliding capabilities for easy reach or to maximize cargo space. The one-touch relaxation mode makes the seats recline automatically to a seat posture that comfortably disperses the passenger’s weight and improves overall body balance. Even when the seats are reclined by this mode, there is enough room for an adult passenger to sit comfortably in the third row, thanks to the STARIA’s spacious interior layout.
The 9-seat Luxury model’s individual seats in the second row can swivel 180 degrees to face passengers in the third row. This makes the STARIA Luxury ideal for corporate vehicles or mobile offices as passengers can turn their seats around and conduct meetings face to face. Families will also find these swivelling seats convenient as rear-facing passengers will have easy access to those seated in the third row. The premium feeling in the Luxury version is further enhanced by the Bose sound system.