VEHICLE SALES

Renault South Africa is smiling

Renault.jpg

The marque grew private car sales by 92% in the first 6 months of 2014 (versus the same period in 2013) compared to a -7% decline (compared to 2013) as reflected by NAAMSA in its domestic car sales report.

"These are excellent results in spite of the bleak backdrop and demonstrate, more than ever, Renault's staying power and its firm entrenchment in the South African car market. Our passenger car line-up is the freshest in South Africa and Renault is now the fifth most-sold, non-premium brand in the passenger car market dealer channel," says Niall Lynch, managing director at Renault South Africa.

REAL, HEALTHY BUSINESS

While the NAAMSA figures show that some brands have pushed rentals and self-registrations in order to limit the impact of the market drop, Renault SA has not played this game. "More than 90% of our cars are sold through our dealer network - which makes for real and healthy business," he adds.

TOP 5 RANKINGS FOR CLIO, DUSTER AND NEW SANDERO

Another point of satisfaction is the balance within the model range. Launched within a 12 month timeframe, the Clio, Duster and New Sandero models are almost equally contributing to Renault's sales allowing the brand to win over clients across a broad scope.

Clio continues to consolidate its amazing success and its status as a Top 5 player in the Super-Mini segment is undisputed. The recent addition of the much-acclaimed Turbo 147kW Renault Sport version now brings even more excitement to the range.

After only nine months of sales, Duster is already among the five most sold SUVs in South Africa with 2 300 units purchased during the first half of 2014 and an overall total of more than 3 500 units since its launch. "We are delighted to see that Duster sales are already in close proximity to cars longtime entrenched in this market, the Toyota RAV4 and Hyundai ix35 for example," says Fabien Payzan, vice-president, marketing and communications at Renault South Africa.

Launched in March, New Sandero is considered by the majority of SA motoring journalists to be the best offering in the budget car segment thanks to its exceptional level of safety, unbeatable level of standard equipment and its spritely and frugal Turbo 66kW engine. The introduction of the flagship Stepway version at the end of May has added even more appeal to the range. During May, the combined sales of Sandero and New Sandero have positioned the brand in fourth place in the budget hatch segment. (June segment figures were not yet available at the time of going to press.)

STILL MORE TO COME IN 2014

According to Payzan, the excitement surrounding the Renault brand is set to continue with Renault SA enthusiastically preparing for the launch ofNew MéganeMY2014.

While detailed information cannot be communicated ahead of the official launch planned for early August, the newcomer's appeal does not stem solely from its sensuous and shapely styling inspired by the brand's new design language created by Laurens Van der Hacker who heads up Renault Design.

With the introduction of two brand new engines, there will be considerable excitement to be discovered under the hood as well. The advanced technology, most of which is derived from Formula 1, will enable New Megane MY2014 to meet the very high expectations of C-segment clients in terms of technological content and efficiency.

CONFIDENT AND OPTIMISTIC GOING FORWARD

"Following the launches of Clio, Duster and New Sandero, New Megane MY2014 will complete the renewal of Renault's line-up," saysLynch. "To be offering the freshest line-up in South Africa is a tremendous advantage - even more so with each model now boasting consistency in terms of Renault's new brand identity - and is underpinned by the brand's design appeal across the range.

"With new products that enable us to make Renault's intelligent technologies accessible to our South African clientele - on-board, live navigation and brand new technologically advanced engines for example - it's clear to see why Renault SA is kicking off the second half of 2014 with optimism and confidence in spite of economic conditions that are not particularly favourable to the car market," he concludes.

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