Tyre leaders

Continental named Tyre Manufacturer of the Year


Continental recently received not just one but two awards from trade journal “Tire Technology International”. The international expert jury not only named Continental Tire Manufacturer of the Year but also had special praise for the recycling of rubber from end-of-life tires in conjunction with the retreading of truck tires at the ContiLifeCycle plant in Hanover. Both awards were presented at a ceremony held at the Tire Technology Expo fair in Cologne, Germany. 

Jury member David Shaw, Head of Research at Tire Industry Research, had this to say: “To my mind, Continental has combined the global strategic view with great products and a vision of a more sustainable future. The new plant in Sumter, USA, shows commitment to a global future, while the Hurricane machine demonstrates a desire to reduce, reuse and recycle. Meanwhile, their car and truck tire products continue to win praise from independent testers and fleets.” 

“We are delighted to be named Tire Manufacturer of the Year 2014,” said Nikolai Setzer, Continental Executive Board Member responsible for the Tire Division. “As our Tire Division is currently midway through realizing its Vision 2025, the timing couldn't be better. This is great appreciation for our global tire team for the successful execution of our long-term growth plan, which is based on substantial investments in expanding our existing tire plants and building Nikolai Setzer, Head of the Tire Division and Member of the Continental AG Executive Board several new ones.

We are also extending the high-tech testing capabilities of our proving grounds as well as investing in new premium products, processes and technologies at the highest level. In addition, as official sponsor of the 2014 FIFA World Cup in Brazil and of UEFA EURO 2016™ in France we are continuing to invest in our premium brand Continental.” At the same time, Continental is stepping up its presence in the tire trade, not least through acquisitions and the integration of additional franchise partners, preparing the ground for a long-term rise in the global volume of sales. 

Praising the ContiLifeCycle plant, jury member Joe Walter, an adjunct professor at The University of Akron said: “Utilizing end-of life rubber products should lead to a significant reduction in Continental’s corporate carbon footprint while producing retreaded tires in an environmentally friendly fashion. This recycle-retread initiative seems to be win-win for the consumer and the environment.” Christian Sass, Director Retread Business at “We are delighted that our ContiLifeCycle plant has been named Tire Manufacturing Innovation of the Year,” said Christian Sass, who heads up the Truck and Bus Tire Retreading segment at Continental.

“We see his as confirmation that, with our globally unique combination of rubber recycling and truck tire retreading, we have come up with a sustainable solution. In the space of 18 months our team transformed the vision of an innovative retreading and recycling solution into a reality. The outcome is a retread solution that is even more sustainable and has reached a new level in terms of product performance and characteristics.” 

comments powered by Disqus


This edition

Issue 68


RoadAhead_Mag Making customer service the heart of your business’s philosophy, operations and ideas #RoadAheadMagazine #consumers… https://t.co/2tIWBgafM0 2 months - reply - retweet - favorite

RoadAhead_Mag The new Kia Sorento flagship model, the Kia Sorento 2.2CRDI EX AWD, was launched in October 2018 and is already in… https://t.co/6n5WT431er 2 months - reply - retweet - favorite

RoadAhead_Mag #Mercedes-Benz prides itself on its logo “Trucks You Can Trust” and is making every effort to keep that promise and… https://t.co/2ymUURclM0 3 months - reply - retweet - favorite