Truck sales

Hino performing well in export market

Hino performing well in export market

Hino has performed particularly strongly in export markets with a 3.8% increase in sales for the first quarter of the company’s 2014 financial year, from April 2013 to June 2013, compared to the corresponding quarter a year previously. 

These sales details were announced recently together with Hino’s financial performance for the first quarter of its 2014 financial year, which runs from April 1, 2013 to March 31, 2014.

Total Hino sales for the first quarter amounted to 37 960 units, which was an improvement of 2.5% year-on-year. Sales in the Japanese domestic market, at 8 719 units, was down 1.5%, but sales in overseas markets totalled a record 29 241 units which was an increase of 3.8% on the previous first quarter and indicates how well Hino’s strategy to sell far more of its trucks and buses outside Japan is working.

Central and South America showed the highest rate of growth, improving by 15.2% to 3 420 units. Asia was up 2.3% at 19 046 units and had record sales in this first quarter of FY 2014. Europe and Africa showed an improvement of 6.9% with sales of 2 162 units.

Hino remained a major player in the Japanese truck and bus market, with an overall share of 26.9% in a total market of 32 444 units. It had a 31.3% share of the heavy truck market, 39.3% of medium trucks, 20.5% of light trucks and a 29.3% share of the bus market.

There was a huge improvement in Hino’s profit over this first quarter period, with it more than doubling as it increased by R1.7-billion from R1.6-billion to R3.3-billion. 

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