Mercedes-Benz Bokeh Festival

Glamorous Mercedes-Benz Bokeh Fashion Film Festival Set To Inspire

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Now in its 4th year, the prestigious Mercedes-Benz Bokeh South African International Fashion Film Festivalis set to dazzle, entertain and educate attendees from 7 to 8 April 2017 at the flagship Mercedes-Benz dealership in Century City, Cape Town. Starting with two workshop packed days, this year will also see twoglamorous Oscar Awards styled red carpet evenings. Friday evening hosts the first eight category awards,followed by the second eight on Saturday night, and culminating with a glittering after party.

“We are delighted with our sponsorship of the annual Mercedes-Benz Bokeh South Africa International
Fashion Film Festival, as we are currently involved across more than 50 international fashion platforms
globally. The parallels between exclusive cars and luxury fashion collections were identified within the
group at an early stage, with both worlds showcasing passion, creativity, style, ground-breaking design, the
finest materials and first-class technical innovations as critical factors for success.” says Selvin Govender,
Marketing Director of Mercedes-Benz Cars.

For budding film and fashion enthusiasts, directors and creatives the festival line-up promises an
informative and inspiring two days of seminars, screenings, panel discussions and workshops by leading
local and international industry experts in the fashion and film genres.
“The 2017 Mercedes-Benz Bokeh South Africa International Fashion Film Festival is the most prestigious
Fashion Film Festival in the world – leading by example! Once again supported by my talented Bokeh Team
we have curated a festival showcasing the best fashion films from the world’s top film makers and
designers.

This year’s red carpet events, daytime masterclasses and exhibits, will once again impress our
guests and fans. We are celebrating new partnerships and new ideas at Bokeh and invite everyone to take
part in the magic. This year’s festival is for all brands, agencies, fashion and film enthusiasts to enjoy!” says
Adrian Lazarus, Founder and Managing Director of the Mercedes-Benz Bokeh South Africa International
Fashion Film Festival.

Brand Manager of Oude Meester; Sihlo Dangazele comments, “We are once again excited to be involved in
this amazing event which highlights the international phenomenon of merging fashion and film, so much so
that this year we are sponsoring the Best Picture Award by offering a grand prize of a R100 000 4k camera
system. This brand alignment fits perfectly with our values and we see a great partnership going forward
with ourselves and the Bokeh Team!”

Highlights on day one include the Emerging Creative Talent Showcase, Fashion Revolution; a discussion on
ethical and sustainable clothing, a make-up master class with internationally acclaimed make-up star, Einat
Dan and Ethereal Lust; the first SA International Hair Championships. While on day two attendees can look
forward to an Adobe master class by Carla Ralph of Digital Media Solutions, Fujifilm-South Africa’s
showcase, and Gothic Couture; the South African International Creative Make Up and Body Art
Championship.

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