Save Fuel, Save Money, Save Lives

John Edmeston, Cartrack CEO
John Edmeston_Cartrack CEO (32) small.jpg

As fleet owners batten down the hatches in South Africa’s increasingly tumultuous economic environment, effective management of costs become a focal point. The incidence of truck accidents on South African roads have however made headlines in recent months leaving many fleet managers concerned about driver safety and in particular, reducing preventable accident rates and associated repair, downtime and liability costs.

“Driver safety is of huge concern,” says John Edmeston, CEO of Cartrack. “Safety on our roads is important and I would like to urge fleet owners to seriously consider various tools that are available to them to address the issue. An 18-wheeler truck is a potential weapon of mass destruction in the wrong hands and we need to not only hold the driver accountable for their actions, but also motorists who drive recklessly. Unless we are prepared to collectively take ownership of our actions, the current situation on our roads will not improve,” says John.

In answer, Cartrack is launching Drive Vision that firmly places the spotlight on safety by means of on-board audio and visual equipment that is paired with Cartrack’s comprehensive telematics technology. It effectively takes fleet management to the next level, allowing fleet managers to take a virtual ride with their drivers.

The information that is derived from Drive Vision combines vehicle driver behaviour data and video event recording technology to provide a bird’s eye view of any event that may occur, whether it is an incident of harsh braking or a serious accident. “The information may well prove to be invaluable in establishing the cause of accidents by accurately reconstructing events as they happened,” explains John.

Drive Vision is a comprehensive dual camera system that works in conjunction with a competent driving performance program. The on-board visual equipment comprises a primary camera that records video footage with a 120 degree exterior view of the road ahead of the vehicle plus a secondary driver camera that provides a 160 degree view of the vehicle cab with infrared illumination for low light conditions. This is combined with a microphone that records an audio channel that accompanies the visual footage.

The camera system has a built in accelerometer which records events such as speeding, harsh braking and harsh acceleration, among others. When an event is triggered, a trained administrator in the data review centre will review the footage and produce a comprehensive analysis of the event with a driver counselling report.

“The footage spells out exactly what actions led to the event, how it was handled and what the outcome was. It is an invaluable tool for organisations and will greatly assist in risk management efforts and be of great benefit to both the driver and the company,” explains John.

“Drive Vision ultimately translates into predictable and sustainable reductions of a fleet’s operational costs, especially as far as savings on fuel and maintenance are concerned. Central to that, Drive Vision also provides the means for fleet owners to gain unprecedented collision and damage frequency reductions, which is something that is sorely needed on South African roads,” concludes John.

For more information, please visit or call Cartrack on 0861 22 78 72 or follow us on Facebook Twitter YouTube and LinkedIn

About Cartrack South Africa
Cartrack SA commenced operations in 2004 and has grown rapidly into a market-leading telematics service provider. Initially Cartrack SA focused on stolen vehicle recovery services, South Africa having one of the highest vehicle theft / hijacking rates in the world. Today, Cartrack SA boasts an audited 94% stolen vehicle recovery rate which is achieved through its focus on miniaturisation of in-vehicle units, special installation techniques and its national in-house team of recovery agents. Backing Cartrack SA’s confidence in its top-class recovery rate is its unique Recovery Warranty, giving cash back to its customers in the unlikely event of non-recovery.

With the rapid development and convergence of telecommunication services, in 2006 Cartrack widened the scope of its target markets to include full telematics services. A powerful web-based system provides extensive features and benefits for fleet managers to optimise the productivity of their fleets and drivers. Insurance telematics for driver risk assessment by insurance companies is another growing application of our telematics services.

Through its programme of development and continuous improvement, Cartrack offers a wide range of services and vehicle tracking units to best suit a customer’s needs.



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Issue 68


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