Hyva anticipating robust growth in sub-Saharan Africa

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Hyva is anticipating robust growth on the strength of a direct presence in South Africa, along with sustained expansion in markets in sub-Saharan Africa.

Hyva – which produces an array of hydraulic, container handling, waste handling, moving floor and crane solutions – has established a local subsidiary to ensure ready supply of stock to its southern African clients, backed by parts and service support.

Previously the company sold directly to body builders from overseas (the company was established in the Netherlands in 1979) as well as via a number of resellers. Because its product portfolio is so broad, says Hyva Southern Africa MD Boudewijn van Beek, resellers cannot be expected to stock the full range, yet it’s crucial to have stock in place in the country.

The hands-on presence – in the form of an office and warehouse in Durban, as well as premises in Johannesburg – is expected to play a key role in enabling Hyva to bolster its market share (the company targets a sustainable market share wherever it operates and sets its sights higher where it has a direct presence). It also intends extending its dealer and after sales network to facilitate swift response to its OEM’s and end user clients.

Among the primary benefits of its new approach is that products are available ex-stock, accelerating time to market, with payment in local rather than foreign currency. Having a hands-on team in place in South Africa will equip Hyva with greater insight into what the market requires and enable it to introduce the right products. It also positions Hyva to provide better backup to the products it sells, as spares are at hand.

“A big advantage that we offer is that we provide a one-stop shop: it’s not only the cylinders or only the cranes. All the hydraulic components required for a commercial vehicle are obtainable at Hyva this will strengthen our service and after sales quality to achieve the highest level of customer satisfaction,” says Van Beek.

He is confident that southern African markets hold great potential, particularly as Hyva is able to fulfil the full span of requirements in developing countries – starting from laying roads – requiring tippers – to construction as development progresses – requiring cranes for greater efficiency, as well as hook loaders and skip loaders.

The company supplies full hydraulic kit for tippers, including front tipping cylinders, hydraulic pumps, air controls, PTOs, valves, hosing and adapters.

Its capital equipment range includes hook loaders and skip loaders as well as a variety of Hyva cranes (its crane agent in Johannesburg is Lift and Shift Equipment).

However, it’s not just about selling the equipment, asserts Van Beek “We’re also able to provide the necessary technical support in terms of weight distribution/stability calculations, bodydesign or assistance in designing the sub-frame for a truck mounted crane, for instance.”

Its waste handling division provides transfer stations, compactors and refuse collection bodies, with plans to launch a new range of rear-end loaders and compactors at the beginning of next year. Equipment can be fitted to any OEM chassis.

The company has grown from its Dutch roots to establish manufacturing facilities in Brazil, Germany, Italy, India and China. Its Middle East and Africa operation has its headquarters in Dubai. Its key markets are construction, mining,waste and transport.

Van Beek is confident that Hyva’s quality speaks for itself in a market that is highly competitive, with a product line-up stretching from rugged and basic to sophisticated and high-tech.

“We have a crane that’s very suitable for African markets: it’s simple, with few electronics so it’s easy to maintain Similarly, Hyva hook- and skiploader operation does not depend on electronics – the sole electronic component is warning lights.

“Hyva is well equipped to meet demand for more sophisticated offerings too with its CE range of products. The CE crane, for instance, incorporates an advanced system to guarantee the stability of the entire vehicle. Featuring a host of electronic sensors and computers, this is obviously more expensive and requires a specialist for maintenance.”

Martin Kolkman, Hyva Middle East & Africa regional director, says that South Africa is the door to a lot of African countries and Durban is a transport hub for the rest of Africa. Establishing a base in South Africa equips Hyva to meet its target of maximum one to two weeks delivery on all capital goods and entrench its presence in the hydraulics segment here (it has been represented by agents for 15 years). The market and potential growth is large enough to warrant a strong subsidiary, continues Kolkman.

The intention is to grow the workforce to 10-15, depending on the different activities, over the next couple of years, drawing together the correct mix of experience, creativity and innovation.

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