Goodyear introduces the Wrangler® All-Terrain Adventure tyre, the latest member set to carry the legacy of the award-winning Wrangler® family. It is a tough and durable tyre for off-road driving, but it is also perfectly suited for on-road use.
The rise of the SUV/4x4
SUV's and 4x4's have become increasingly popular. Production has been rising sharply in Europe, Middle East & Africa (EMEA) since 2012and is expected to grow steadily in the years ahead  . In 2016, more than 40% of new vehicles registered in South Africa were SUV/4x4's 2 . The Wrangler All-Terrain Adventure meets the demands of SUV/4x4 drivers wanting to enjoy both off-road and on-road driving pleasure.
Tough and durable tyre for off-road driving
The Wrangler All-Terrain Adventure is built with an ultra-strong, Kevlar® fiber overlay. This re-enforces the tread, offering the rugged strength needed to prevent punctures and cuts for a confident off-road driving experience. This feature is reinforced by the DurawallT Technology, which improves resistance against punctures and cuts in the sidewall area.
The new open shoulder blocks help to evacuate mud from the tread allowing for improved off-road traction where it counts most.
Confident grip to stay in control of the journey
The biting edges of the Wrangler All-Terrain Adventure create more traction between the tyre and the road surface, ensuring the grip needed for confident braking and handling.
Goodyear engineers optimized the tread design for an even pressure distribution across the footprint, resulting in excellent mileage and great on-road performance. DEKRA testing results reveal that the Wrangler All-Terrain Adventure has, on average, 37% better mileage performance than tested tyres 3 . 
"Our heritage in the 4x4 segment and our proven track record in developing award-winning 4x4 and SUV-tyres enabled us to develop the Goodyear Wrangler® All-Terrain Adventure, a tyre that allows drivers to stay in control of the journey and go on-road or off-road at a moment's notice," says Wayne Nicholson, Consumer PBU Director, Goodyear South Africa.