Ford adds style to the 1-ton van market

New levels of style and functionality set the bar

Ford adds style to the 1-ton van market
Ford 1 Tonne

Ford South Africa has brought new levels of style, driver appeal and functionality to the one-tonne commercial vehicle market with its Transit Custom model. It represents a completely new generation of Ford one-tonne vehicles and an important step in Ford’s commitment to expanding its presence in the commercial vehicle line-up.

The new Ford Custom van in the Transit range has a bold new design, car-like interior and outstanding driving dynamics, which will appeal to a broad range of professionals, skilled tradesmen and small businesses. To provide customers with a wide range of payload options from 600kg to 1,400kg, Transit Custom is available with multiple GVM options.

“The Transit Custom is a welcome introduction to the South African market,” said Gavin Golightly, Marketing Manager, Ford South Africa. “This is a stylish, modern van that customers will be proud to have in their driveway. At the same time it’s up for the tasks required by this segment.”

“Customers want their vehicle to project a modern and professional image, and the new Transit Custom does not disappoint,” adds Golightly. “We have given the vehicle a stylish, modern appearance that will be appreciated by businesses of all sizes.”

The Transit Custom is available in a choice of short wheelbase (SWB - overall length 4.97 metres) and long wheelbase (LWB - overall length 5.34 metres) versions, so that customers can select the amount of load space which best suits their business.

In addition to offering maximum load volume (6.0m3 SAE with full bulkhead fitted, 6.8m3 SAE with LWB) that exceeds that of its closest competitors, the load area of the Transit Custom has been carefully optimised to offer more space and more convenience than any of its rivals.  


Key features and innovations include:

  • Optimised bulkhead and loadspace design that enables the SWB model to carry three Euro pallets loaded to at least one metre high.
  •  Load-through hatch in bulkhead that enables loads up to three metres in length (3.4 m with LWB), such as pipes or ladders, to be safely carried inside the vehicle.
  • Deployable integrated roof rack system that seamlessly integrates into the roof, and can be deployed when required.
  • Repositioned tie-down hooks and fixing points located on the body sides, leaving the floor clear for easier loading and cleaning.
  • Easy-clean load floor liner that offers enhanced durability and simple cleaning.

“Designers sought to design the load space that would make everyday functions more convenient – so it’s easier for customers to do their job,” comments Golightly. Once behind the wheel, the driver can call upon a wide range of available driver assistance technologies, also featured in Ford’s latest passenger cars. These include the Ford SYNC™ voice-activated, in-car connectivity system**, Lane Keeping Alert**, Driver Alert**, Auto High Beam** and Hill Launch Assist.

The Transit Custom achieved a maximum five-star safety rating from independent vehicle safety organisation Euro NCAP.

Cost-of-ownership and durability

Designers of the Transit Custom were tasked with ensuring the vehicle could deliver low cost-of-ownership and durability. As a result, they looked to the 2.2-litre Duratorq TDCi diesel engine to offer low fuel consumption, while still delivering the required performance levels. The 2.2-litre Duratorq TDCi engine is offered in three variations. The 74kW model offers 310Nm of torque from just 1 300rpm, the 92kW version offers 350Nm at 1450rpm while the high-powered 114kW version offers 385Nm at 1 600rpm. The three units deliver differing fuel consumptions figures, but all come in at under 7.3l/100km on a combined cycle run, while emitting less than 192g/km CO2. The high-powered 114kW is the most frugal, using just 6.6l/100km and emitting only 174g/km CO2.

The Transit Custom comes with a 4-year / 120 000km comprehensive warranty. Service intervals are every 15 000km with a Service Plan available as a dealer option.

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