Daimler sparkles at IAA Hannover show

Daimler AG presented virtually the entire spectrum of it's commercial vehicles

Daimler shows it entire spectrum of commercial vehicles
Daimler Commercial Vehicles
At this year’s IAA Commercial Vehicles show in Hanover,Germany,  Daimler AG again presented virtually the entire spectrum of its commercial vehicle brands over an exhibition area of roughly 16,000 m². More than 70 trucks, vans and buses greeted visitors with a whole range of innovative technologies coupled with outstanding economy and environmental friendliness.


At the press conference last week , Andreas Renschler, member of the Daimler AG Board of Management responsible for Daimler Trucks and Daimler Buses, reviewed the current state of the commercial vehicle markets worldwide and noted that the “overall outlook is solid.”


While sales markets in Europe were being impacted by the difficult economic situation in the Southern European nations, the truck markets in North America and Japanwere developing in an extremely positive manner. Both markets were predicted to have an increase in demand reaching double-digit percentage points in 2012. The van market in the NAFTA region was also growing rapidly, with the increase this year expected to total ten percent.


The medium and long-term outlook for the growth markets in the BRIC nations remained excellent, according to Renschler. However, the current situation varied between the individual countries. The Russian commercial vehicle sectorwas growing rapidly and would expand by double-digit percentage in 2012. Brazil, on the other hand, would likely experience a temporary decline of at least 15 percent, as the introduction of the Euro V emission standard was negatively impacting the demand. The Indian commercial vehicle market reflected the weaker economic growth currently being recorded in that country and was therefore developing at a slower rate. Moreover, sales have also slowed in China, due to the fact that many customers chose to move their truck purchases forward because of a government incentive program in 2010.


 Nevertheless, there already existeda new government subsidy program to stabilize demand. An economic stimulus plan for large infrastructural projectswas also on the way.


Renschler said the market situation for buses remained problematic. However, he also pointed out that recent major orders for Daimler Buses in Germany (150 urban and intercity buses for the Deutsche Bahn railway company), France (26 coaches for the French national railway operator), Singapore (450 city buses for public transport companies) and Brazil (90 articulated buses for Rio de Janeiro, 520 city buses for Fortaleza and 390 bus chassis for Ribeirão Preto) showed that even in difficult times, top-class products would always do well.
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